What factors should be considered when selecting the location of an indoor game console store?

Human traffic and target customer groups

Pedestrian flow: Choose areas with high pedestrian flow, such as shopping centers, commercial streets, and near large supermarkets. These places have a continuous flow of customers, which can bring more potential customers to the store. For example, a large shopping center may have tens of thousands of people on weekdays and even more on weekends or holidays. Opening a game console store in such a location can increase the store's exposure.

Target customer group: The main target customers of indoor game console stores are teenagers and young people, so it is necessary to consider whether there are schools, universities, and communities where young people gather in the surrounding area. Generally speaking, a distance of 1-2 kilometers from schools or universities is an ideal location for students to come and consume during their spare time. Moreover, communities where young people gather, such as youth apartments in some cities, have lower age groups of residents and relatively higher demand for game console stores.

Transportation convenience

Public transportation: The location should be close to public transportation hubs such as bus stops and subway stations, making it convenient for customers to take public transportation. For example, if the store is within a walking distance of 500 meters from a bus stop or within 1-2 kilometers from a subway station, it is very convenient for customers who do not have a private car. This can expand the radiation range of the store and attract more customers from farther areas.

Parking facilities: If the store is mainly aimed at young people with cars, then sufficient parking spaces are essential. It is best to choose commercial areas with large parking lots or shops with their own parking spaces. For example, in some shopping centers' underground parking lots, hundreds of parking spaces can be provided, so customers don't have to worry about parking when driving to play.

Store area and rental cost

Store area: Choose a suitable store area based on your own business scale and equipment planning. If planning to open a comprehensive game console store that includes various large game console devices, VR experience areas, rest areas, etc., it may require around 200-500 square meters of space; If it is only a small, console game oriented store, the area may be between 60-100 square meters.

Rent cost: Rent is an important component of operating costs, and the balance between rent and expected income should be comprehensively considered. Generally speaking, the rent in bustling commercial areas is relatively high, but the potential income is also relatively high; Some relatively remote or low traffic areas have lower rents, but may require more effort to attract customers. For example, in the core commercial districts of first tier cities, the monthly rent per square meter may reach around 300-500 yuan; In some suburban or non core commercial areas of cities, the monthly rent per square meter may be around 50-100 yuan.